Friday, 27 November 2009

Rows Of Polar Bears, All Bearing Down On Me.

I'm not a preacher, but I will poke and nudge my opinions across to others. However, getting people to listen is a very difficult thing, as I explored in my Copywriting module last year on meat trading standards in the UK. With vegetarianism being particularly close to my heart, so is global warming. I find people switch off whenever you really talk about global warming. Words don't work. Facts don't work. Figures, pie charts, preaching over and over, none of it.

Mother, London, has recently launched a campaign, raising awareness of your carbon footprint. The words they use are few, but striking ones. The images they use are brutal, but one hundred percent necessary. When I saw the ad, by the end my eyes had completely welled up (probably due to being a soft sod), but it really caught an emotion. It's a very clever ad. If you've got a few spare seconds, please watch it and have a little think to yourself.

I don't believe in pushing people to believe the same things I do. But when it comes to this, it's not so much a matter of believing rather than opening your eyes and taking the information in.

On top of that, if you fancy a quirky little website to look at, take a look at The Wave.
"On Saturday 5 December 2009, ahead of the crucial UN climate summit in Copenhagen, tens of thousands of people from all walks of life will march through the streets of London to demonstrate their support for a safe climate future for all."
Help be a part of the solution - power by numbers always works. Even if you just take 5mins to look at the site (though you could quite possibly spend more seeings as I've sat here and watch the people wave for quite some time!)
Here's a link to the site The Wave - Stop Climate Chaos. Click the front page for more info.


  1. Call me a cynic, but I'd love to know where Mother shot that. And how they and the crew got there.

  2. You wouldn't see this on spring watch.